Tammy Cash is the Executive Vice-President and Head of Marketing for Horizons ETFs, overseeing all advertising, media and marketing for Canada. Before joining Horizons ETFs, she was the Vice-President, Director and Head of Marketing at Front Street Capital. With more than 20 years of financial services experience, Tammy has created a wide variety of marketing strategies designed to increase awareness and revenue. She is also the Head of Marketing for the Canadian Chapter of Women in ETFs. Founded in January 2014, Women in ETFs encourages and supports women in the ETF industry in the United States, Canada, Europe and Asia Pacific. Tammy is a Chartered Marketer with the Canadian Marketing Association.